WHAT I LEARNED FROM SAM WALTON HOW TO COMPETE AND THRIVE IN A WAL-MART WORLD

By: BERGDAHL, MICHAEL

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Praise for WHAT I LEARNED FROM SAM WALTON
"Michael Bergdahl's book presents unique insights into the staggering international success of Wal-Mart. Throughout the pages of this book, you can almost hear Sam Walton himself coaching and inspiring his legion of employees to greatness."
-Tracy Mullin, President and CEO, National Retail Federation
"Retailers, non-retailers, manufacturers, and suppliers will enjoy Bergdahl's insights into Wal-Mart's service culture and its leadership icon, Sam Walton."
-Roger J. Dow, Senior Vice President Global and Field SalesMarriott International, Inc.
Bergdahl outlines his competitive strategy with the acronym P.O.C.K.E.T.S.
P-Price: Don't try to compete on price; differentiate your product selection.
O-Operations: Break the retail "ready, shoot, aim" tactical orientation bydeveloping an actual strategy to compete.
C-Culture: Build a can-do culture with a strong sense of urgency. Communicate your values and beliefs over and over again to your employees.
K-Key Item Promotion/Product: Determine who you are and uniformly communicate your brand message to your entire team.
E-Expenses: Become obsessed about controlling costs.
T-Talent: Recruit constantly and hire people who have both experience and high potential.
S-Service: Never take your customer for granted. Empower your employees to make decisions involving customer concerns.

Title: WHAT I LEARNED FROM SAM WALTON HOW TO COMPETE AND THRIVE IN A WAL-MART WORLD

Author Name: BERGDAHL, MICHAEL

Categories: Management,

Publisher: JOHN WILEY & SONS INC:

ISBN Number: 0471679984

ISBN Number 13: 9780471679981

Binding: Hardcover

Book Condition: Very Good

Seller ID: 336995

Description: Hardcover - 0471679984 Light shelf wear around the edges. [BERGDAHL, MICHAEL] WHAT I LEARNED FROM SAM WALTON HOW TO COMPETE AND THRIVE IN A WAL-MART WORLD